Famous Bollywood actor Pankaj Tripathi has been announced as the new brand ambassador for Hyundai Motor India Limited (HMIL), to strengthen the company’s connection with Indian customers through a trusted and relatable public figure.
New Brand Ambassador for Hyundai Motor India: Pankaj Tripathi
Pankaj Tripathi is well-known for his powerful performances in films and web series. His honest and straightforward nature is consistent with Hyundai’s ideals of trust and innovation.
“We are happy to welcome Pankaj Tripathi to the Hyundai family,” said Tarun Garg, COO of Hyundai India. “He is loved by people across the country and truly reflects the spirit of our brand.”
Tripathi shared his personal connection with the brand, revealing that his first car was a Hyundai. He remarked, “It is an honour to associate with Hyundai Motor India Limited as a brand ambassador, a brand that has long stood for trust, innovation, and a customer-first approach. As someone who deeply values simplicity, sincerity, and staying true to one’s roots, I find a natural alignment with HMIL.
Tripathi will be seen in Hyundai’s latest campaign, “Dil ki suno ya deals ki, loge toh Hyundai hi”, which aims to blend emotion and value while appealing to a wide customer base. The ad will be shown on TV, OTT platforms, and social media.
Tripathi joins the ranks of Hyundai’s other brand ambassadors, including Bollywood superstars Shah Rukh Khan and Deepika Padukone. This move is part of Hyundai’s segment-based marketing strategy to connect with different consumer groups across India.
With this new partnership, Hyundai aims to further strengthen its presence in the Indian market by leveraging Tripathi’s relatable and authentic image as a brand ambassador for Hyundai Motor India to connect with customers.
Hyundai is currently India’s second-largest car manufacturer and continues to invest in campaigns that highlight both innovation and a customer-first approach.
